From April 9 to 11, the 2026 Shenzhen Toy & PopToy Fair kicked off at Shenzhen World Exhibition & Convention Center. As a bellwether event for China’s toy industry, this edition gathered massive numbers of professional visitors from home and overseas. JUMPGO  attended with its blockbuster flagship IP METAL CARDBOT. Impressive exhibits and immersive booth design turned our space into one of the fair’s most popular attractions.

【CrossVenue Presence: Build a Phenomenal Visual Feast】

The glamour of METAL CARDBOT extended to multiple core zones of the exhibition. An oversized BLUE COP S statue was displayed in the poptoy showcase area of the South Lobby. It drew industry peers and distributors to stop for photographs, standing as an undisputed viral highlight of the show.

   Within the Toy Award China showcase area in Hall 11, BLASTRAIN won the Market Star of the Year award for its exceptional design and strong market performance, winning high recognition from industry experts and merchants.

【Booth Highlights: Immersive Experience & UpClose Interaction】

     The JUMPGO  booth featured creative layouts and abundant highlights. Illuminated lightboxes with brand new chibi style IP characters were placed on both sides of the entrance, showcasing BLUECOP S, REDBLITZ, SPARKBIT and FLASHVECTOR. Coupled with futuristic booth styling, they delivered strong visual impact.

     A highlydetailed BLUECOP S costume performer appeared onsite to interact with visiting audiences, vividly presenting the unique fiery charm of the METAL CARDBOT IP.

【NewProduct Premiere: Innovative Gameplay Captures Market Attention】

     Multiple brandnew mecha products held their world premiere at the show, revealing a full suite of innovative features. Display cabinets exhibited complete newrelease lineups of two brandnew series: METAL CARDBOT: Insect Crisis and METAL CARDBOT: Wild .

    METAL CARDBOT: Insect Crisis includes six brandnew products. While inheriting the IP’s classic “card + mecha” gameplay, the series innovatively introduces transformable mechanical insects. Mecha and insect forms can switch freely, further elevating gameplay fun.

     METAL CARDBOT: Wild  launched twelve new releases in one wave. Boasting aggressive reimagined mecha silhouettes, its weaponry integrates diverse wildbeastthemed elements. Upon its reveal, the collection sparked intense interest from distributors who held continuous indepth discussions onsite.

     Besides the two brandnew series, bestselling products from the first three seasons of METAL CARDBOT were also on show, including fanfavourites BLASTRAIN and FLAMENOVA.

      Meanwhile, JUMPGO  exhibited Mugenbine, developed in partnership with BANDAI. Centred on “infinite combination”, the collection supports free assembly and creative reconfiguration of multiple figures, expanding players’ imagination and delivering unlimited creative joy.

【Booming Onsite Popularity Validates Strong IP Market Appeal】

      Throughout the exhibition, our booth stayed packed. Industry merchants and toy distributors arrived one after another for consultations and business talks, fully proving the powerful market influence and brand impact of METAL CARDBOT.

【JUMPGO: Set Industry Benchmarks with Quality, CoCreate a New IP  Future】

    Through continuous highquality animation content output and iterative product innovation, JUMPGO  strives to build benchmark domestic childrenoriented mecha IPs.

   Going forward, JUMPGO  will keep deepening IP operation, launching more creative premium products, and joining hands with partners to shape a bright new future for the industry.